The Perfect Gift

A simple box says a lot. After unwrapping a present you know you are either happy or sad without even seeing the gift! What is written on the box gives it away from the beginning. Branding has become more important than ever and without a good look, the product is not as appealing.

Bvlgari brands itself as a high end luxury brand and their design shows it. Simple, bold, established colors and typography give the brand its expensive, luring appeal.

Tiffany & Co. is probably one of the most notably branded companies. Even their 'Tiffany Blue' color is trademarked. The name itself could be missing and anyone would still know what was inside this box.

Links of London also took a traditional approach. The simplicity is key but what really helps them succeed is their choice of colors. What seems like an obvious decision is really a distinct choice on their behalf. The creamy tan with the black scream tradition which include values such as trust, knowledge and experience. With values such as these instilled in the branding, the product is already more valuable. Its practically magic!