October 20, 2009

Packaging Design: Trader Joes

There's something about Trader Joe's that keeps me driving the extra 8 miles just to go to the grocery store. It could be the amazing prices, the unique organic items or the delicious tasters but most likely, it is their attention and appreciation to design and packaging.

Like most grocery stores, Trader's has their own generic line but it is anything but generic. Their packaging is flexible enough to relate to a box of cereal just as well as it relates to the above body wash. I am usually pleasantly surprised that I am instantly drawn into the 'generic' item instead of the boutique option.

Outside of their own brand, they seem to gravitate towards selling brands that are also well composed and nice to look at. This re-affirms my philosophy that if there is care and love in the contents of the product, the packaging will and should reflect that as well.


Blogger James Chou said...

Any idea if Trader Joe's has their own in house design department? If not, which design firm works with them?

December 29, 2009 at 10:17 AM  

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