October 7, 2009

Jasmine Tea Packaging

While shopping recently at my favorite neighborhood asian market I was struck by this beautiful and engaging tea packaging. At this market I am used to seeing screaming visuals and obnoxious graphics piled on top of each other (which adds to the Asian inspired theme of the place) but these tea cans were a breath of fresh air. Not only did they provide my eyes with a nice break but it was also interesting to see that they were in different languages: English, French and Chinese. I love the variation, giving the consumer a choice and consequently, keeping them engaged longer. There is something about this Orange/Yellow that I just can't resist (see my last post for proof!)

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