October 15, 2009

L.A. Fashion Week

Last night I was invited to watch the launch of Popomomo's new collection at L.A. Fashion week downtown. While usually not the biggest fashion enthusiast, it was great to see what was out there and going on in the fashion world.

Popomomo's new collection is completely sustainable which is one of the few trends I'm willing to jump on board for. The clothes were very feminine, flirty and really understood and worked with the female body.

The show was designed to offer an alternative to the everyday runway show, creating somewhat of an instillation show revolving around the involvement of the models and the sculptural work.

All the clothes were completely wearable, which was refreshing to see on a runway.. not too pretentious but very realistic and practical. All in all, a great and entertaining show!


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