November 10, 2009

The Art of the Business Card

I love business cards because people are forced to maximize this tiny amount of space in order to explain everything about themselves and/or their business to people who presumably know absolutely nothing about you or your business. So I am always interested to see what other people think is the most important idea and information they want to spread.

In some cases it is the straight forward information: phone, email, url, etc. but others use the card in order to attract the senses. Their main focus is color or pattern, touch or feel, typography or size.. anything that will set them apart and describe themselves and their business without the help of words. These sense oriented cards end up being much more successful and interesting than the information detailed cards. After all, we're all just trying to set ourselves apart one way or another.


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