January 11, 2010

London Olympic Icons

As much as I disliked the logo design for the 2012 London Olympics, I was happily surprised and almost shocked to see the cleverly designed icons created to go along with it.

These are by far my favorite Olympic Icons yet. They really portray movement while maintaining simplicity which, I would assume, is a very hard task to do. Unlike the 80's inspired logo, I think the colors actually work together in the icons creating more of a contemporary feel rather than a past cliché. Well done!


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