Back to the roots of Design

During my relaxing New Years celebration in the small island of St. Croix, I was transported back to the roots of design.. the true purpose of it all. Design is purely communication and spending time on the island helped me remember how basic it really can be.


Everything is simplified not because it's the new trend but because there is no reason to complicate it. A simple tag on the wall denotes a parking space and a hand drawn sign keeps people from littering on the beach. Personal, simple and to the point.. only what is needed to communicate the message and nothing more.