Packaging that thinks outside the box

I was very interested when I read about NY based designer Harc Lee's idea for a colorless coke bottle. While not only beautiful and intriguing, the naked bottle serves a noble purpose as well.


Lee states:

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface. ”