January 26, 2010


In order to give other high fashion labels credit I thought I would share this hysterical new branding strategy that merges together the highest and the low; the result is McFancy. The temporary chain is created by the cool hunters who say, "First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks."

VIA Love, Obsess, Inspire


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